Sour’s “Tone of Everyday”

Posted on by Jeffrey

This is a couple years old but I still love watching the video. It’s the type of music video that looks amateurish but at the same time, you know it took a lot of preproduction to map out all the images and transitions; and a lot of patience in the editing room.

From the video description:

This music video was shot for Sour’s “Hibi no Neiro” (Tone of everyday) from their first mini album “Water Flavor EP.” The cast were selected from the actual Sour fan base, from many countries around the world. Each person and scene was filmed purely via webcam.

Director: Masashi Kawamura + Hal Kirkland + Magico Nakamura + Masayoshi Nakamura
SOUR official site:
2009 Zealot Co.,ltd / Neutral Nine Records


1 comments for Sour’s “Tone of Everyday”

  1. So awesome! I like Sour but had never seen any of their videos. The cross-webcam photography was especially cool. Thanks for posting this.

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